RankXM
AI search optimization — get cited by ChatGPT, Perplexity and Gemini
More and more people ask AI assistants instead of searching. These assistants cite and link to websites — but only websites they can read and trust. AI search optimization (also called GEO or AEO) makes sure that is your website.
1. Let the AI search crawlers in
ChatGPT search uses OAI-SearchBot and ChatGPT-User, Perplexity uses PerplexityBot and Claude uses Claude-SearchBot. If your robots.txt or firewall blocks them, you cannot be cited. You can still block the crawlers that only collect training data.
2. Put your content in the HTML
Most AI crawlers do not run JavaScript. If your text only appears after JavaScript loads, they see an empty page. Use server-side rendering or pre-rendering.
3. Write answers that can be quoted
AI answers quote short, self-contained passages. Use the real customer question as a heading, answer it in the first one or two sentences, and support it with lists, tables and concrete numbers.
4. Be a recognisable, trusted brand
Describe your company with Organization structured data, keep your details identical everywhere, show authors and dates, and get mentioned on reviews, forums and trusted sites: AI assistants recommend brands that many sources talk about.
5. Measure it
The RankXM tracking code shows visits from ChatGPT, Perplexity, Gemini, Copilot and Claude separately, so you can see AI search grow.
Frequently asked questions
Is AI search optimization different from SEO?
It builds on the same foundation — crawlable, fast, helpful pages — plus extra signals like quotable answers, brand mentions and allowing AI crawlers.
Should I add an llms.txt file?
It is optional and its effect is unproven; Google does not use it. It takes five minutes, so it does not hurt. RankXM can generate one for you.
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