RankXM
The SEO checklist: everything Google and AI search look at
Use this checklist to make sure nothing is holding your website back. Or let RankXM check all of it automatically in about a minute.
Technical SEO
Serve your site over HTTPS and redirect http to https. Pick one version (with or without www). Have a robots.txt that does not block Google and an XML sitemap that is listed in it. Fix broken internal links and make sure missing pages return a real 404.
On-page SEO
Give every page a unique title of 30–60 characters with its main keyword, and a unique meta description of 70–160 characters. Use exactly one H1 per page and a logical heading structure. Add canonical tags and a language attribute.
Content
Write pages that fully answer the searcher's question. Avoid duplicate and near-empty pages. Link between related pages with descriptive anchor text, and update your best pages regularly.
Speed and mobile
Keep server response under 0.6 seconds, compress text with gzip or brotli, serve images in WebP or AVIF under 300 KB with width and height set, and make sure your viewport tag allows zooming.
AI search
Allow the AI search crawlers, make sure your text is in the HTML, answer questions in quotable sentences, describe your business with Organization structured data and show authors and dates.
Visibility and links
Add Open Graph tags for social sharing, schema.org structured data for rich results, verify your site in Google Search Console and earn links from relevant websites.
Frequently asked questions
How often should I check my SEO?
After every larger change to your website, and at least once a month. RankXM re-scans your websites weekly for you.
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